Privacy Policy for Alerto SOS
Last Updated: February 2026
This Privacy Policy governs the collection, use, and protection of personal data by AIDIFY ("we," "us," or "our") through the Alerto SOS app and website. This policy is designed to comply with the Information Technology Act, 2000 (India), while adhering to international best practices.
By using Alerto SOS, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using the app or website.
1. Scope of the Privacy Policy
This Privacy Policy applies to:
- Alerto SOS App – Available for Android and iOS platforms.
- Alerto SOS Website – Hosted at alerto.in.
Legal Jurisdiction: The Privacy Policy is governed under the laws of India, but the app and website are accessible internationally.
2. Data We Collect
a. Registration Data
When you register on the Alerto SOS app, we collect:
- Full Name
- Email Address
- Phone Number
Purpose: To manage user accounts, subscriptions, and provide core app functionalities.
b. Emergency Contact Data
Users can add emergency contacts, which are:
- Stored securely on encrypted servers for synchronization across devices.
- Accessible only to the user and not shared with third parties.
c. Location Data
Alerto SOS collects real-time GPS location data during SOS activations to share with your designated emergency contacts. Location data is:
- Only collected when the SOS feature is activated.
- Shared solely with your designated emergency contacts.
- Not stored permanently beyond the active SOS session.
d. Payment Data
To facilitate transactions, we use third-party payment processors (Razorpay, Cashfree). Payment details such as credit card or bank information are handled securely by these processors under their respective privacy policies.
e. Performance and Usage Data
We use the following tools for analytics and performance tracking:
- Google Analytics: Tracks app and website usage metrics.
- Firebase CrashAnalytics: Monitors app performance and identifies issues.
Note: Only anonymized data is shared with these third parties.
3. Use of Permissions
Alerto SOS requires the following permissions to deliver its functionalities:
- Location Permission: To share real-time location during emergencies.
- Camera Permission: To capture photos during an SOS activation (Premium feature).
- Audio Permission: To record background audio during emergencies (Premium feature).
- SMS Permission: To send emergency messages to designated contacts.
- Battery Optimization Permission: To ensure the app runs seamlessly in the background.
- Notification Permission: For sending critical alerts and updates.
- Accessibility Permission: For quick SOS activation using shake or volume key presses (optional).
User Control: Permissions can be managed via device settings. Some app features may not function without specific permissions.
4. Data Retention Policy
- General Data: User data is retained until the user explicitly deletes it or their account.
- Emergency Contacts: Users can edit or delete emergency contacts at any time.
- Account Deletion:
- User accounts and associated data are permanently deleted within 90 days of a deletion request.
- Subscription-related data is retained until the end of the active subscription cycle, even if the account is deleted before expiry.
5. Cookies and Website Tracking
a. Types of Cookies Used
- Mandatory Cookies: Essential for website functionality (e.g., user authentication).
- Analytics Cookies: Google Analytics cookies to monitor performance and usage.
b. User Rights on Cookies
Users accessing the website from regions such as the European Union may opt in or out of analytics cookies. We recommend managing cookie preferences via your browser settings.
6. User Rights
Users have the following rights regarding their data:
- Access: Request access to personal data stored by us.
- Deletion: Request deletion of account and associated data (processed within 90 days).
- Modification: Update or edit personal information via app settings.
To exercise these rights, contact us at support@aidify.co
7. Disclaimer of Liability
We strive to maintain Alerto SOS functionality; however:
- App performance may be affected by technical issues or external factors such as network connectivity.
- We are not liable for losses incurred due to app malfunctions or delayed emergency response.
Users are advised to:
- Regularly update the app to access the latest features and fixes.
- Test the app periodically to ensure all functionalities operate correctly.
8. Data Protection Measures
To protect user data, we employ the following safeguards:
- Encryption: Data stored on servers and local devices is encrypted.
- Secure Payment: Payment processing is handled by certified third-party providers.
- Access Controls: Only authorized personnel have access to sensitive data.
9. Policy Updates
We may revise this Privacy Policy from time to time. Updates will be communicated through:
- Email notifications to registered users.
- Updates on the Privacy Policy page within the app and website.
10. Contact Us
For questions about this Privacy Policy or data practices, reach us at:
This Privacy Policy reflects our commitment to user privacy and security. By using Alerto SOS, you agree to its terms and conditions.
