Privacy Policy for Alerto

Effective Date: 07th December 2024

This Privacy Policy governs the collection, use, and protection of personal data by Aidify Learning and Mobility Pvt Ltd (“we,” “us,” or “our”) through the Alerto app and website (alerto.app). This policy is designed to comply with the Information Technology Act, 2000 (India), while adhering to international best practices.

By using Alerto, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using the app or website.

1. Scope of the Privacy Policy

This Privacy Policy applies to:

  • Alerto App: Available for Android and iOS platforms.
  • Alerto Website: Hosted at alerto.app.

Legal Jurisdiction: The Privacy Policy is governed under the laws of India, but the app and website are accessible internationally.

2. Data We Collect

a. Registration Data

When you register on the Alerto app, we collect:

  • Full Name
  • Email Address
  • Phone Number

Purpose: To manage user subscriptions and provide core app functionalities.

b. Emergency Contact Data

Users can add emergency contacts, which are:

  • Stored securely on encrypted servers for synchronization across devices.
  • Accessible only to the user and not shared with third parties.

c. Payment Data

To facilitate transactions, we use third-party payment processors (Stripe, Cashfree, Razorpay). Payment details, such as credit card or bank information, are handled securely by these processors under their privacy policies.

d. Performance and Usage Data

We use the following tools for analytics and performance tracking:

  • Google Analytics: Tracks app and website usage metrics.
  • CrashAnalytics: Monitors app performance and identifies issues.
  • Facebook Pixel: Analyzes user behavior for marketing purposes.

Note: Only anonymized data is shared with these third parties.

3. Use of Permissions

Alerto requires the following permissions to deliver its functionalities:

  1. Location Permission: To share real-time location during emergencies.
  2. Camera Permission: To capture background photos and videos during an SOS activation.
  3. Audio Permission: To record background audio during emergencies.
  4. SMS Permission: To send emergency messages to designated contacts.
  5. Battery Optimization Permission: To ensure the app runs seamlessly in the background.
  6. Accessibility Permission: For quick SOS activation using four volume key presses (optional).
  7. Notification Permission: For sending critical alerts and updates.

User Control: Permissions can be managed via device settings. Some app features may not function without specific permissions.

4. Data Retention Policy

  • General Data: User data is retained until the user explicitly deletes it or deletes their account.
  • Emergency Contacts: Users can edit or delete emergency contacts at any time.
  • Account Deletion:
    • User accounts and associated data are permanently deleted within 90 days of a deletion request.
    • Subscription-related data is retained until the end of the active subscription cycle, even if the account is deleted before expiry.

5. Cookies and Website Tracking

a. Types of Cookies Used

  1. Mandatory Cookies: Essential for website functionality (e.g., user authentication).
  2. Analytics Cookies: Google Analytics cookies to monitor performance and usage.

b. User Rights on Cookies

Users accessing the website from regions such as the European Union are advised to have a cookie banner implemented to comply with GDPR. We recommend implementing one to allow users to opt in/out of analytics cookies.

6. User Rights

Users have the following rights regarding their data:

  1. Access: Request access to personal data stored by us.
  2. Deletion: Request deletion of account and associated data (processed within 90 days).
  3. Modification: Update or edit personal information via app settings.

To exercise these rights, contact us at support@alerto.app.

7. Disclaimer of Liability

We strive to maintain Alerto’s functionality; however:

  • App performance may be affected by technical issues or external factors.
  • We are not liable for losses incurred due to app malfunctions or emergencies.

Users are advised to:

  • Regularly update the app to access the latest features and fixes.
  • Test the app periodically to ensure all functionalities operate correctly.

8. Data Protection Measures

To protect user data, we employ the following safeguards:

  • Encryption: Data stored on servers and local devices is encrypted.
  • Secure Payment: Payment processing is handled by certified third-party providers.
  • Access Controls: Only authorized personnel have access to sensitive data.

9. Policy Updates

We may revise this Privacy Policy from time to time. Updates will be communicated through:

  • Email notifications to registered users.
  • Updates on the Privacy Policy page at alerto.app/privacy-policy.

10. Contact Us

For questions about this Privacy Policy or data practices, reach us at:

This Privacy Policy reflects our commitment to user privacy and security. By using Alerto, you agree to its terms and conditions.